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In my Kenyote talk at the 11th edition of the Moscow Reading Conference 2019, held at the Faculty of Journalism, Lomonosov Moscow State University, Moscow, I both focused on the conceptualization and operationalization of Digital Capital. I stressed how Digital Capital should not be perceived as a subset of other capitals, but should be conceptualized as a specific capital. Furthermore, I presented our empirical model and how we operationalized and measured digital capital. Finally, I explained how this model could be replicated in different socio-cultural contexts.